Why “Why” Matters More Than You Think
The power of why is vital to your success. If you’ve ever struggled to connect with your audience—despite having a great product or service—it’s probably not your pricing. Or your website. It might just be your why.
Your “why” is the heartbeat of your brand. It’s the reason you do what you do. And when you learn how to tell that story, your message becomes magnetic.
Because people don’t buy what you do—they buy why you do it.
The Problem with Polished Pitches
Most entrepreneurs start with what they offer.
- “I help people get in shape.”
- “I design websites for coaches.”
- “I sell handcrafted candles.”
That’s fine—but it’s also forgettable.
Now compare that to:
“I grew up watching my mother light candles to reset the energy in our home after a long day. It always made things feel calmer. Now, I handcraft candles for women who want to bring that same intentional energy into their space.”
Boom. Emotional. Visual. Human. That’s the power of “why.”
Your Origin Story Isn’t About Impressing—It’s About Connecting
You don’t need a tragic backstory or Hollywood transformation to make people care.
Maybe you started your business because you saw a gap no one else was filling.
Maybe you struggled for years with something, found a solution, and now help others skip the struggle.
It could be as simple as:
“I created this because I needed it myself.”
Whatever your reason—it matters. Your story isn’t fluff. It’s a bridge between you and the people you’re meant to serve.
Why Values-Driven Clients Look for Story, Not Strategy
People want to work with someone they trust.
And trust doesn’t come from showing off credentials.
It comes from showing who you are.
Your ideal clients aren’t just looking for a service—they’re looking for alignment.
When they hear your story and think, “That sounds like me,” they’re halfway to hiring you.
That’s why your “why” should be one of the first things you share. The power of why can build a bridge of trust like nothing else.
Where to Share Your Origin Story
You don’t need a fancy About page or slick video (though those help). You just need your voice and a little courage.
Here are a few places to share it:
- In your social media bio (a short version)
- In your pinned post or first Instagram carousel
- In your email welcome sequence
- On your website About page
- During networking intros or podcast interviews
Repetition is okay. In fact, it’s powerful. The more people hear your “why,” the more they remember you.
Need a Place to Start? Use This Prompt:
Here’s a simple storytelling prompt to help you shape your origin story:
“I used to struggle with ____. I felt ____. Then I discovered ____, and everything changed. Now I help others ____ so they can ____.”
Fill in those blanks with real emotion. Real experience. Real you.
And remember—your “why” doesn’t have to be perfect. It just has to be true.
Final Thought: Your “Why” Is Someone’s “Yes”
Your origin story is more than background noise. It’s the invitation your ideal clients have been waiting for.
When you lead with why, you give people a reason to care.
When you tell your story, you stop chasing clients—and start attracting the right ones.
Ready to learn how to craft your client-attracting story step by step?
👉 Check out my course: Craft Your Client-Attracting Story on Udemy
